The Yogurt Craze is Here. Tart is Back!
Don't miss out on your golden opportunity -- the frozen yogurt segment is expanding across the country with a new twist! It's tangier, more tart and lighter than it's predecessor from the market boom of the '80s. Now topped with fresh fruits, candies, or cereals to compliment the time-honored tradition of syrup toppings like chocolate, caramel and strawberry, frozen yogurt has developed an exotic attitude for decadent and extreme flavors like sour cherry, green tea or red mango.
Building on strong success with Pinkberry® and Red Mango® chains along the coasts, Chicago recently welcomed the "all natural yogurt bar" concept with the successful introduction of Berry Chill® and Yogen Fruz® stores throughout the area.
Live yogurt cultures, intense flavor, and exotic toppings generate a lot of media buzz and numerous nutritional claims for the latest frozen yogurt trend.
And it's crossing demographic lines between health-concious consumers and flavor fanatics alike as a very healthy indulgence.
For local store operators, the profitability of this trend is also very promising. A small footprint, low operating cost and premium price point provides distinct advantages in a challenging market. It's a simple, yet powerful business model. For more information, contact your local Taylor Freezer of Michigan distributor and make the most of this golden opportunity today!